|Launch date||July 7, 2012; 9 years ago|
|Dissolved||September 25, 2016; 5 years ago|
|Country of origin||United States|
|Format||Defunct Saturday morning pre-school block|
|Running time||3 hours|
|Website||nbc.com/nbc-kids (Archive link)
nbc.com/general/pages/nbc-kids (Archive link)
NBC Kids is a former American children's programming block that debuted on NBC on July 7, 2012 and ended on September 25, 2016. The last show that was aired on the block was Noodle and Doodle at 12:30 p.m. It replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the other Sprout preschool cable network, as they were both targeted at children ages 2 to 6.
The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission's Children's Television Act. All NBC Kids programs featured Descriptive Video Service on the second audio program channel for the visually impaired, with access depending on the local NBC affiliate.
The block came to an end on September 25, 2016, and was replaced the following week with a live-action E/I block from Litton Entertainment named The More You Know, marking the end of traditional Saturday morning children's programming on broadcast television.
On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by Sprout (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which is aimed at preschoolers and grade school-aged children ages 2 to 6. Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.
NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks is now sole owner of the Qubo properties including the flagship Qubo Channel television service).
On February 24, 2016, NBCUniversal announced that NBC Kids would be discontinued and replaced on October 1, 2016 by The More You Know, a block produced by Litton Entertainment that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers, similarly to a block also introduced by Litton for CBS co-owned CW the previous 2 years. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements. NBC Kids aired for the final time on September 25, 2016; it was the last weekend morning block across the major U.S. commercial broadcast networks that featured programs for preschoolers. Such content has shifted towards cable networks and online video on demand services for cartoons and other youth-oriented live-action programming due to those platform's less-onerous regulations for children's content.
- The Chica Show (February 9, 2013–September 25, 2016)
- Floogals (January 23, 2016–September 25, 2016)
- Nina's World (January 30, 2016–September 25, 2016)
- Noodle and Doodle (July 7, 2012–September 25, 2016)
- Ruff-Ruff, Tweet and Dave (February 14, 2015–September 25, 2016)
- Terrific Trucks (July 9, 2016–September 25, 2016)
- Tree Fu Tom (January 26, 2013–September 25, 2016)
- Zou (October 11, 2014)
- LazyTown (July 7, 2012–April 9, 2016)
- Earth to Luna (August 15, 2015–June 1, 2016)
- Clangers (June 13, 2015–May 21, 2016)
- Astroblast! (October 4, 2014–August 13, 2016)
- Justin Time (July 7, 2012–August 23, 2014)
- Make Way for Noddy (February 11, 2013–August 30, 2014)
- Pajanimals (July 7, 2012–September 27, 2014)
- Poppy Cat (July 7, 2012–March 9, 2013; August 9, 2014–February 7, 2015)
- The Wiggles (July 7, 2012–April 13, 2013)